The people behind Shenen Sports.

Yordanos Fesshaye

Co-Founder · International Business Development & Strategic Partnerships

Yordanos Fesshaye is an international business development professional, entrepreneur and strategic partnerships leader. As Co-Founder of Shenen Sports Management, she contributes to the company’s efforts to build relationships among sports organizations, institutions, businesses and international partners.

Her professional interests include cross-border collaboration, stakeholder engagement, youth empowerment and developing opportunities that connect sports initiatives with broader international networks. She also brings an entrepreneurial background in the beauty and lifestyle sector, including founding SHENEN Skincare.

At Shenen Sports, she focuses on supporting strategic relationships and international collaboration that can create opportunities for athletes and strengthen sports initiatives.

Areas of Focus

International business development · Strategic partnerships · Cross-border collaboration · Youth sports development · Entrepreneurship and brand development

Donik Omar

Marketing, Business Development & Client Relations

Donik Omar is a marketing and business development professional with experience across healthcare marketing, sales, digital marketing, customer relations, and business operations. She brings a versatile skill set in building professional relationships, identifying growth opportunities, strengthening brand presence, and supporting strategic business objectives.

Her background in healthcare marketing, operations, and social media coordination has developed her capabilities in market research, client engagement, brand communication, and operational support. At Shenen Sports, she supports marketing initiatives, business development efforts, stakeholder relationships, and international growth.

Habtom Tesfagabir Gebrai

Angola Coordinator · General Coordinator

Habtom Tesfagabir Gebrai is responsible for coordinating Shenen Sports Management LLC’s operations in Angola, supporting the organization’s local activities and helping connect them with its wider international sports development objectives.

His responsibilities include coordinating participating players, facilitating communication, supporting pre-travel preparations, and helping organize the logistical and administrative arrangements needed ahead of international football tryout opportunities.

His focus is on regional operations, player coordination, and helping ensure that organizational activities in Angola are prepared and coordinated before players travel.

Beruk Amare Gebirekidan

Germany Coordinator

Beruk Amare Gebirekidan is responsible for coordinating Shenen Sports Management LLC’s activities in Germany, supporting the organization’s local operations and international football development initiatives.

His responsibilities include coordinating participating players, facilitating communication, supporting pre-travel preparations, and helping organize logistical and administrative arrangements ahead of international football tryout opportunities.

His focus is on player coordination, operational preparation, and connecting Shenen Sports’ wider objectives with its activities in Germany.