Our stories & international connections

Shenen Africa Festival — Ethiopia

Sport, culture and Pan-African connections through a gathering of football legends and cultural figures.

ETHIOPIA · JUNE 2024 · INTERNATIONAL SPORTS & CULTURE
The festival · football and leadership
Ethiopian Prime Minister Abiy Ahmed greeting football legends during a gathering on a football pitch in Ethiopia
A moment on the pitch during the Shenen Africa Festival in Ethiopia, June 2024, bringing together Prime Minister Abiy Ahmed and African football legends including Kanu, Amokachi and Camara.
A shared belief

Sport can bring people together, open doors and create connections that reach beyond the pitch.

In June 2024, the Shenen Africa Festival in Ethiopia brought together African football legends and cultural figures to celebrate sport and strengthen connections across the continent.

The football legends associated with the festival included Nigerian internationals Nwankwo Kanu, Daniel Amokachi and Taribo West, alongside Senegalese football star Henri Camara. Festival activities also included engagement with Ethiopian Prime Minister Abiy Ahmed and a friendly football match.

The Prime Minister’s participation

Prime Minister Abiy Ahmed’s involvement is a key part of this story. Ethiopia’s state news agency reported that he met African football legends attending the Shenen Africa Festival on June 28, 2024, and played in a friendly match with them on June 30. The photographs here document moments from the visit and its football and Green Legacy activities. Ethiopian News Agency: meeting with former African footballers · Ethiopian News Agency: friendly match and Green Legacy activity.

Independent media coverage

Contemporary reporting by the Ethiopian News Agency documented the Shenen Africa Festival and the Prime Minister’s meeting with former African footballers. These reports provide independent context for the photographs and story above.

Ethiopian News Agency · June 28, 2024

PM Abiy, DPM Temesgen Meet Former African Footballers, Famous Artists

ENA reported that Prime Minister Abiy Ahmed and Deputy Prime Minister Temesgen Tiruneh met former African footballers and other cultural figures who had arrived to participate in the Shenen Africa Festival.

Read the original report ↗

Ethiopian News Agency · June 28, 2024

Shenen Africa Festival Inaugurated At Adwa Victory Memorial Museum in Addis Ababa

ENA reported on the festival’s inauguration by Ethiopia’s Minister of Tourism and Minister of Culture and Sport, and noted the participation of Nwankwo Kanu and other former African football players.

Read the original report ↗

More than football

The festival showed how sport can create a meeting point for culture, international relationships and shared ambition. Experiences like these reflect the wider potential of sports initiatives to connect people and institutions across borders.

This story is part of the wider international sports context connected with Shenen and the values that inform Shenen Sports: collaboration, opportunity and the power of sport to bring people together.

Inside the Ethiopia visit

Photographs from the football gathering and related activities show the event beyond the headline moment.

African football legends posing together on the pitch in Ethiopia
A group portrait of African football legends during the Ethiopia visit.
Players and participants lined up together before a friendly football match
Participants line up on the pitch ahead of the friendly football activity.
Friendly football match activity on the pitch in Ethiopia
Football in action during the gathering.
Participants and guests sharing a moment during the Ethiopia football gathering
A candid moment among participants and guests.
Behind-the-scenes activity and media coverage at the football gathering
Behind the scenes, with media and participants around the pitch.
Prime Minister Abiy Ahmed and an African football legend taking part in a tree-planting activity
Green Legacy planting activity associated with the visit, highlighting the wider cultural and civic program alongside football.
This page describes the festival and its documented participants. It does not claim that Shenen Sports itself organized the 2024 festival. The lead photograph was supplied for this story. Confirm that you have permission to publish it and that the final caption is accurate before launch.